Magic Bakery & Cafe
brand identity
Overview
Magic Bakery & Cafe is a little shop that sells an assortment of bread. They pride in being a lighthearted and friendly brand that only wants to sell their customers the best of breads.
Approach
The logo was created to combine a rabbit, and toast to look like a rabbit coming out of a hat. The colors were chosen to emphasize the richness and quality of the bread. My approach for the brand was to make it as friendly as possible by rounding all the corners, bread comes in all shapes and sizes but it is never sharp. The brand verbiage plays on the magic that happens behind the scenes of making delicious bread.