Bésame Mucho Music Festival 2022

brand identity

Overview

Bésame Mucho, which translates to “Kiss Me Alot”, is a music festival happening in December 2022 located at the Dodger Stadium in Los Angeles, California. This festival is to feature an iconic multigenerational lineup of Latin artists across Rockero, Las Classics, and ¿Te Gusta el Pop? stages. The audience would range from the ages of 50-18 as this older generation of parents would influence their music onto their younger family members.

Approach

To propose a different and stronger direction for the logo, and brand. The proposed logo is an emblem of a kiss emoticon. This emoticon was used to bring in the younger generation’s use of emoji expressions. The brand approach was to evoke a feeling of movement using the illustrated graphics with the usage of bright colors.