Rooftop Chocolates
brand identity + packaging
Overview
Rooftop Chocolates is a chocolate shop that resides in New York, it is an upscale store that offers a wide range of premium made chocolates that people love. Additionally, while Rooftop Chocolates sells traditional chocolate bars, they also sell specialty chocolates that some might consider an interesting combination.
Accolades
Silver, Logo—Graphis New Talent 2023
Logo Feature—LogoLounge 14
Approach
Many high quality chocolate selling companies have a very serious elegant tone to their brand. Rooftop Chocolates wants to make their customers know that while they are buying upscale chocolates they can still enjoy a product that expresses happiness and joy through the brand. The patterns on the different signature chocolate combinations are designed to represent the special ingredient that was used to make that interesting combination such as anise seed, lilac flowers etc.
